Buy 2 items – get 10% extra discount
Buy 3 items – get 15% extra discount
Buy 4 or more items – get 20% extra discount
Buy 2 items – get 10% extra discount

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The Alice Ward London Promise

Every piece from Alice Ward London is created with care, craftsmanship, and the belief that every woman deserves to feel confident in what she wears.

That’s why every order is covered by our 30-day money-back guarantee.

If it doesn’t fit, doesn’t feel right, or simply isn’t what you expected, you can return it – hassle-free and with no pressure.

Because at Alice Ward London, we want you to love your purchase as much as we loved designing it.

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Kind words from our customers

I wasn’t even looking for new clothes, but this cardigan caught my eye while scrolling on Facebook. I loved how elegant it looked, so I took a chance. Honestly, I’m surprised how beautiful it feels in person.

Portrait of Elizabeth R.

Elizabeth R.

Bath

I’ve tried a few online brands, but Alice Ward London really stands out. The fabric quality is miles better, and the fit feels made for real women. I’ve already ordered another one in a different colour.

Portrait of P. Heard

P. Heard

Bristol

I was worried about ordering clothes online, but the size guide was spot on and it arrived quickly. The material feels premium and doesn’t wrinkle easily — I’ve had several compliments already!

Portrait of Anne-Marie Collins

Anne-Marie Collins

Oxford

This was my second order from Alice Ward London and it won’t be my last. Both pieces arrived beautifully packaged, and I could tell there’s real care behind every detail. It feels like buying from a boutique, not just another website.

Portrait of Susan

Susan

Nottingham

I was hesitant because I’ve been disappointed by online shops before — but this was completely different. The cardigan is exactly like the photos, the fabric feels soft and expensive, and customer service replied within hours. You’ve earned my trust.

Portrait of Helen M

Helen M

Cambridge

Frequently asked questions

Most orders are delivered within 5 to 9 working days. You will receive a tracking number once your order has been dispatched.
Of course. You have 30 days to return or exchange your order without any hassle. Simply contact us by email and we will be happy to assist you.
For your security: Our online boutique is fully protected (SSL), and we offer reliable payment methods such as Visa, Mastercard and other major credit cards.
Please refer to our size guide on the product page. Still unsure? Feel free to contact us – we’ll be happy to assist you.
Yes, we automatically offer extra discounts on larger orders: 2 items: 10% extra 3 items: 15% extra 4 items: 20% extra The discount is added automatically to your shopping basket.
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SECURE PAYMENT

Pay with confidence using major credit & debit cards (Visa, Mastercard, etc.) and digital wallets. Your payment details are always safe and protected.

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FREE DELIVERY IN THE UK

We offer free tracked delivery with Evri — convenient, reliable, and at no extra cost.

30-day money back guarantee icon

30-DAY MONEY BACK GUARANTEE

Shop with confidence. If you’re not satisfied, return your order within 30 days — no questions asked.